As a grassroots based community event, Townsville Cultural Festival depends on the support and collaboration of Community, Corporate, and Government associations. In order to stay true to its roots and remain a community owned and inclusive event, the organisers make every effort to keep entrance fees to an absolute minimum. In order to do so, we seek the sponsorship of community minded organisations.

Sponsors and supporters have access to various promotional avenues, through which their support of this event is brought to the attention of the community. These include stage rights, sponsorship of special events, signage on print material throughout the festival, as well as broadcasting mentions. With tens of thousands of visitors during the festival and an extensive promotional campaign, sponsors are well rewarded and appreciated by the members of the community that benefit from their support.